Nike Brand Head Very Pleased With Beijing Effort
SAN FRANCISCO (Reuters) – More than just benefiting from a short-term sales spike from the Olympic Games, Nike (NKE.N: Quote, Profile, Research, Stock Buzz) is grabbing the attention and trust of Chinese consumers that will help secure its position as the No. 1 athletic brand in China, the company’s Nike brand president said on Tuesday.
China, currently the company’s second-largest market behind the United States, represents the largest sourcing country and the fastest-growing market anywhere on the globe for Nike Inc, the largest athletic shoe and apparel maker in the world.
Charlie Denson, Nike brand president, told Reuters in an interview from Beijing that Nike is 33 percent bigger than its next competitor in China — German brand Adidas AG (ADSG.DE: Quote, Profile, Research, Stock Buzz) — and is committed to cementing its position as it grows on a long-term basis within that country of 1.3 billion consumers.
“It’s not just about the financial success we’re having today but the long-term sustainability of that and our connectivity with the Chinese consumer,” Denson said. “From a growth standpoint, China is and will continue to be one of our biggest growth engines over the next several years.”
The company has been opening stores on a daily basis, Denson said, and is now in some 300 Chinese cities. Sales in China rose 50 percent in the first half of the year on a constant currency basis, the company said in June. Earlier in the year, Nike announced that it reached its original goal of $1 billion in sales in China a year ahead of original projections.
“We are very pleased with our efforts here in Beijing and our efforts here overall, and I would say globally,” Denson said.
The company sponsors individual athletes performing in the Olympics, such as track idol Liu Xiang, and dresses 22 of the Chinese sport Federations.
Earlier this week, the company ran full-page ads in Chinese newspapers in support of Xiang, who could not compete in the hurdles due to a foot injury, disappointing millions of fans. “Love sport even when it breaks your heart” said the ads
SAN FRANCISCO (Reuters) – More than just benefiting from a short-term sales spike from the Olympic Games, Nike (NKE.N: Quote, Profile, Research, Stock Buzz) is grabbing the attention and trust of Chinese consumers that will help secure its position as the No. 1 athletic brand in China, the company’s Nike brand president said on Tuesday.
China, currently the company’s second-largest market behind the United States, represents the largest sourcing country and the fastest-growing market anywhere on the globe for Nike Inc, the largest athletic shoe and apparel maker in the world.
Charlie Denson, Nike brand president, told Reuters in an interview from Beijing that Nike is 33 percent bigger than its next competitor in China — German brand Adidas AG (ADSG.DE: Quote, Profile, Research, Stock Buzz) — and is committed to cementing its position as it grows on a long-term basis within that country of 1.3 billion consumers.
“It’s not just about the financial success we’re having today but the long-term sustainability of that and our connectivity with the Chinese consumer,” Denson said. “From a growth standpoint, China is and will continue to be one of our biggest growth engines over the next several years.”
The company has been opening stores on a daily basis, Denson said, and is now in some 300 Chinese cities. Sales in China rose 50 percent in the first half of the year on a constant currency basis, the company said in June. Earlier in the year, Nike announced that it reached its original goal of $1 billion in sales in China a year ahead of original projections.
“We are very pleased with our efforts here in Beijing and our efforts here overall, and I would say globally,” Denson said.
The company sponsors individual athletes performing in the Olympics, such as track idol Liu Xiang, and dresses 22 of the Chinese sport Federations.
Earlier this week, the company ran full-page ads in Chinese newspapers in support of Xiang, who could not compete in the hurdles due to a foot injury, disappointing millions of fans. “Love sport even when it breaks your heart” said the ads
for more information ,plaese visit www.ishoesclub.com
About the Author
DO BEST:www.ishoesclub.com
nike untouchables Manchester United
|
|
Golakeeper Shirt Manchester United 2007/09 NIke Jersey Maillot Maglia Camiseta $1.55 |
|
|
manchester united man utd shirt football vintage 04-06 nike xl $1.55 |
|
|
manchester united man utd shirt football nike 10-11 extra large $1.55 |
|
|
manchester united man utd shirt football goalkeepers 04-06 nike rare ex small $1.55 |
|
|
Manchester United football Man Utd 05 – 06 Nike Large Blue Away Shirt Perfect $1.55 |
|
|
Manchester United football Man Utd 98 – 00 Nike Away Shirt size 140 – 146 cm $1.55 |
|
|
manchester united man utd shirt football ronaldo 7 nike medium 04-06 $1.55 |
|
|
XL BOY AGE 12/13 MANCHESTER UNITED OFFICIAL NIKE TEE SHIRT *C. RONALDO 7* $1.55 |
|
|
LARGE BOYS AGE 14/16 LEEDS UNITED OFFICIAL NIKE 2002 – 2003 3rd SHORTS $1.55 |
|
|
2006 Nike Manchester United Football Shirt Soccer Jersey M $1.63 |
|
|
manchester united man utd Football shirt rare xl Nike White Away 03-05 $1.65 |
|
|
NIKE Blue White Lined MANCHESTER UNITED Athletic Soccer Shorts mens Medium $1.75 |
|
|
manchester united man utd shirt football nike small black 07-08 away perfect $1.88 |
|
|
Manchester United Man Utd Chicharito football shirt 10 – 11 Nike Perfect Medium $1.94 |
|
|
“I COLLECT RED CARDS” Soccer SwagTagz 4 Nike Puma Manchester United Bag Backpack $2.99 |
|
|
Manchester United NIKE Home Football Shirt [M] 2004/06 DAVIDSON 14 CLASSIC RETRO $3.45 |
|
|
Manchester United Jersey #1 Howard Tee Shirt from Nike $3.99 |
|
|
TEAM NIKE MANCHESTER UNITED SOCCER T-SHIRT MENS SIZE LARGE $4.99 |
|
|
NIKE MENS UNITED SOCCER SHIRT SZ M #14 $4.99 |
|
|
MANCHESTER UNITED NIKE MENS HOME SOCCER FOOTBALL OFFICIAL MATCH SHORTS SIZE XXL $4.99 |
|
|
Brand New Nike Manchester United Size 5 Ball, Rooney Ronaldo Scholes Giggs $5.00 |
|
|
manchester united man utd shirt football 02-04 bnwt nike extra small perfect $5.02 |
|
|
MANCHESTER UNITED Soccer Shirt Nike Jersey Large Man $5.99 |
|
|
Manchester United USA soccer futbol Tour 2003 Adult Small T-Shirt Black by NIKE $5.99 |
|
|
Nike Childs Manchester United Away Football Socks New Age 5 – 6 yrs $6.27 |
|
|
Manchester United Nike Kids Hat Youth Cap New Soccer $6.99 |
|
|
Manchester United Football Club Nike Matchday Travel Polo Shirt M Mens $7.83 |
|
|
MANCHESTER UNITED 2003/04 F.A CUP LARGE NIKE HOME SHIRT $7.83 |
|
|
Vintage Leeds United 2001-03 Away Football Shirt M Mens NIKE $7.83 |
|
|
Manchester United 2005-06 #8 ROONEY Away Football Shirt S Mens NIKE 90 $7.83 |
|
|
Manchester United shorts for 13-15 years, new in packet, Nike $7.83 |
|
|
LARGE LEEDS UNITED OFFICIAL NIKE AWAY SHORTS $7.83 |
|
|
Boy’s Manchester United Away Football Shirt Kit Nike Vodafone 2005 – 2006 M $7.83 |
|
|
Vintage Leeds United 2001-03 Away Football Shirt XL Mens NIKE $7.83 |
|
|
Vintage Leeds United 2002-03 Home Football Shirt L Mens NIKE $7.83 |
|
|
Vintage Leeds United 2002-03 Home Football Shirt XL Mens NIKE $7.83 |
|
|
NIKE MANCHESTER UNITED FOOTBALL SOCKS AWAY 2010/2011 SMALL 12-2 BNWT $7.83 |
|
|
Manchester United Nike T-Shirt White ‘United’ 14-15yrs $7.83 |
|
|
MANCHESTER UNITED MUFC NIKE FOOTBALL SOCCER SHORTS YOUTH L (14-16) $7.99 |
|
|
MANCHESTER UNITED VODAFONE NIKE FOOTBALL SOCCER JERSEY YOUTH L (14-16) $7.99 |
|
|
Peyton Manning – March 24, 2007 (Edited Episode) $1.99 … |
|
|
Peyton Manning – March 24, 2007 (Edited Episode) [HD] $2.99 … |
|
|
Manchester United Fc Football Club Premier League Soccer Vinyl Decal Bumper Sticker 4 X 4 $3.99 THIS IS A SELF-ADHESIVE HIGH QUALITY STICKER. SIZE: 4″ x 4″(INCHES) . IT IS VERY EASY TO APPLY AND DURABLE. IT CAN BE USED OUTSIDE OR INSIDE. YOU CAN APPLY IT ON ALMOST ANY HARD SURFACE. STICKERS ARE AN EASY TO USE AND FUN AND EFFECTIVE WAY TO GIVE A LITTLE ATTITUDE TO YOUR BELONGINGS. THEY ARE ALSO A FANTASTIC WAY TO SHOW YOUR SUPPORT FOR EVERYTHING YOU LOVE AND CARE ABOUT. WE HAVE CUSTOM ORDERIN… |
|
|
Newcastle United Football Premier League Soccer Vinyl Decal Bumper Sticker 4 X 4 $3.99 THIS IS A SELF-ADHESIVE HIGH QUALITY STICKER. SIZE: 4″ x 4″(INCHES) . IT IS VERY EASY TO APPLY AND DURABLE. IT CAN BE USED OUTSIDE OR INSIDE. YOU CAN APPLY IT ON ALMOST ANY HARD SURFACE. STICKERS ARE AN EASY TO USE AND FUN AND EFFECTIVE WAY TO GIVE A LITTLE ATTITUDE TO YOUR BELONGINGS. THEY ARE ALSO A FANTASTIC WAY TO SHOW YOUR SUPPORT FOR EVERYTHING YOU LOVE AND CARE ABOUT. WE HAVE CUSTOM ORDERIN… |
|
|
NIKE MANCHESTER UNITED ALGNC BACKPK (MENS) $40.00 Gear by Nike… |
|
|
Manchester United Home Football Socks 2011-12 $16.00 The Manchester United Home Football Socks are a brand new design for the 2011-12 season. The socks are made from 75% Nylon, 22% Polyester and 3% Elastane. The socks are a new design and part of Nike’s Considered Programme. Man Utd have changed from their current 80s inspired kits for a more simplistic design featuring a plain red shirt with a black and white details. The socks are black in colou… |
|
|
Nike Men’s Manchester United Core T-Shirt Soccer $25.00 Nike Men’s Manchester United Core T-Shirt SoccerItem Features:Short SleeveCrew NeckMaterial: CottonMeasurements – taken With Shirt lying flatS- Underarm to Underarm 18″; Length- Shoulder to Hem: 27.5″ Front HemL- Underarm to Underarm 20″; Length- Shoulder to Hem: 29.5″Front HemXXL- Underarm to Underarm 23″; Length- Shoulder to Hem: 32.5″Front Hem(Picture May Show Different Size)… |
|
|
Apple iPod touch 64 GB (3rd Generation) OLD MODEL $285.00 iPod touch is a great iPod, a great pocket computer, and a great portable game player. Listen to a mix of songs automatically put together by the new Genius Mixes feature. Watch a movie. Surf the web. Download countless apps. (Click here to jump down the page and learn all about apps.) View rich HTML email. Find your location and get directions with Google Maps. Discover games and apps you’re sure… |
|
|
Aztech Accessories iPod Nano 3rd Generation Armband (Black) $15.20 Aztech Accessories iPod Nano 3rd Generation Armband (Black)… |
|
|
yooZoo Lightweight Adjustable Workout Armband for Apple iPod nano 3G – Midnight Black $2.98 Our Sport Armband for Apple® iPod Nano® 3G is convenient and easy to wear for your daily workout, exercise, or any physical activity! The stylish neoprene sports armband will guard your iPod Nano® 3rd Generation from minor scratches and dirt… |
