Reaching the Youth Through Customizable T-shirts 1
In the US, 26% of the population represents the youth segment. This figure is projected to grow to more than 40% in the next 10 years. Just how important are they to the world of marketing? Going beyond size, this market also possesses a strong purchasing power with spending amounting to $1.8 billion a year. With their influence on the purchasing decision of other age segments (such as their parents), you can easily increase their spending impact to ten times that amount. And finally, this market’s longevity is also one of its major strengths. Once they reach the prime of their earning and spending life cycles, they would be in control of the consumer market.
What’s a marketer to do?
Tame it, of course.
While this has been the dream of many in the marketing world, most are still unable to penetrate this much coveted segment. Their failure is rooted to two major factors. First, the tried and tested marketing strategies are no longer providing the desired results when applied to this difficult young audience. Second, this market segment is far less expressive than the adults in conveying their opinions, thus, advertisers and marketers are often left groping in the dark in terms of understanding and measuring the needs and wants of this age bracket.
They are what they are. They are rebellious to the fads and to the very concept of conformity, which makes predicting trends all the more difficult. Yet, what our failure to grab their attention and to come up with blitzkrieg marketing strategies is our own weakness. What they lack in communication skills, we should make up for in creative assessment. One of the common mistakes in marketing is that we insist on generalizing the youth segment. We claim to be listening to what they want but in reality, what we are doing is making the decisions for them. It is important at this point to think outside of your constrictive generalizations. Do not assume that just because you were young once that you still understand what they want.
Connecting with the younger segment
Here are some effective ways to connect with this age bracket:
1. Learn to listen – They’re dying to be heard. Though you may not find the right answers in the usual way, try to find out what they’re saying through alternative means. Focus groups and surveys may be out of the question, but if you look at the rest of the media spectrum you’re bound to pick up something. The youth continually express their individuality not just in words but in almost any form of medium imaginable.
2. Help them express themselves – Traditional advertising that tells them how cool and intelligent they are no longer works. They already know this. What they want to hear are new ways and ideas on how they can express themselves. Thus, the most effective way in reaching this notoriously difficult market segment is to provide them an avenue for communicating their individuality.
Read more at Reaching the Youth through Customizable T-Shirts 2.
About the Author
Remy is a Promotional Adviser specializing on Custom Wholesale T-shirts, Promotional T-shirts, and Personalized Shirts
Sisseton Oblate Youth Medium
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Minnesota Vikings Brett Farve Jersey Youth Medium plus long sleeve t-shirt 10-12 $0.01 |
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Cleveland Browns Reebok Hoodie and long sleeve t-shirt Youth Med. 10-12 never wo $0.01 |
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Chevy Racing Youth Jacket Med 7-8 $0.01 |
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UNIVERSITY of NOTRE DAME FIGHTING IRISH NCAA YOUTH GREEN T-SHIRT Sz MED NWT $0.01 |
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KOBE BRYANT JERSEY # 8 NIKE YOUTH MEDIUM POOR CONDITION $0.01 |
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Lot of 3 Youth Medium Under Armour Girls Compression Shirts! $0.01 |
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Oregon State Beavers Nike Jersey ~ Reversible Size Youth Medium 12-14~ Brand New $0.25 |
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NIKE SWOOSH Hoodie Addidas Long sleeve tee shirt Boys Youth Childrens Med 10-12 $0.50 |
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1 LOT OF 2 YOUTH MEDIUM 10/12 S/S T SHIRTS $0.79 |
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Dikotomy Boys Youth Medium T-Shirt $0.79 |
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Energie short sleeve baby doll shirt Girls (youth) size Medium $0.95 |
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Starter Youth “Marshall University” Sweater (Hunter Green, Medium 8-10) $0.99 |
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VINTAGE WNBA CHARLOTTE STING WARM UP JACKET SIZE YOUTH MEDIUM CHAMPION $0.99 |
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UNDER ARMOUR COMPRESSION SHORTS YOUTH MEDIUM $0.99 |
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Under Armour Heat Gear Athletic Shirt Size Youth Medium $0.99 |
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GUY HARVEY YOUTH T SHIRT MED 8-10 $0.99 |
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Youth Cyrk running soccer shorts Blue size medium $0.99 |
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Youth (Girl’s or Boy’s) Navy Short Sleeve UCONN Huskies T-shirt Size Medium $0.99 |
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JACKSONVILLE JAGUARS #32 NFLTeam Apparel MAURICE JONES-DREW*Youth Med (8/10) $0.99 |
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CLEVELAND INDIANS HENLEY SHIRT (Youth Medium 10-12) by Bike Athletic $0.99 |
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Starter Youth “Marshall University” Sweater (Hunter Green, Medium 8-10) $0.99 |
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Boys Youth Adidas Athletic Pants Medium Great Condition! $0.99 |
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Champion Youth “Marshall 1837 Thundering Herd” T-Shirt (Green, Medium) Rtl $14 $0.99 |
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Holloway Youth “Marshall The Herd” L/S Shirt (Green, Medium) Rtl $24 $0.99 |
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NBA CHICAGO BULLS ~ LOGO ATHLETICS Spring/Fall Jacket Sz. Youth Med. 10-12 $0.99 |
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NBA CHICAGO BULLS ~ Mighty-Mac Spring/Fall PulloverJacket Sz. Youth Med. 10-12 $0.99 |
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Holloway Youth “Thundering Herd” L/S Shirt (Green, Medium) Rtl $24 $0.99 |
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Marshall University Football Printed T-Shirt Sz Youth Med Rtl $12 $0.99 |
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GAP PULLIVER YOUTH MEDIUM $0.99 |
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Peyton Manning Jersey (Youth Medium) $0.99 |
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Girls stretch basketball shorts 3 pairs size youth medium Nice Condition $0.99 |
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Columbia youth Orange medium 8-10 Hiking Shorts Nice $0.99 |
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TOMMY HILFIGER BOYS YOUTH L/S BUTTON SHIRT MEDIUM $0.99 |
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Disney PIXAR “CARS 2″ Youth Black T-Shirt-Size Medium $0.99 |
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Mossy Oak Apparel Youth Size Medium Hunting Cargo Pants $0.99 |
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Easton White Youth Medium Softball/ Baseball pants~ $0.99 |
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Easton White Youth Medium Softball/ Baseball pants~ $0.99 |
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Mizuno White Youth Medium Softball/ Baseball pants~ $0.99 |
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GAP STRETCH Green Hoodie Sweatshirt Girl Youth Size Medium, So Cute! $0.99 |
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WALT DISNEY WORLD “MICKEY MOUSE” BASKETBALL JERSEY SHIRT SEWN SIZE YOUTH MED $0.99 |
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Confetti Cowboy Boot Wedding Decorations W1978 Quantity of 1 $2.00 Plan to combine colors and add the hats or horse shoes for the best results!… |
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Londons Times Funny Animals Cartoons – Bad Snakes Cobra Youth – Aprons Bad Snakes Cobra Youth Apron is commercial quality product. Whether it’s put to use in a restaurant or home, this apron will always help keep you clean. 100% cotton with Teflon finish for added protection. 1″ wide neck and waist ties, adjustable neck strap for full and medium length aprons…. |
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Badger Youth Mesh/Dazzle Rev Tank K Gr/Wh Medium $37.80 – Badger Youth Mesh/Dazzle Rev Tank K Gr/Wh Medium – 100% polyester mesh – 3-oz. – side dazzle panels – individually hemmed layers for ease in printing – left-tail jock tag ” Sold Individually Please note: If there is a color/size/type option, the option closest to the image will be shipped (Or you may receive a random color/size/type)…. |
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The North Face Boys Small-Xlarge Resolve Jacket (Medium (10/12), TNF Black) $60.00 The North Face Boys’ Resolve Jacket is the ideal waterproof shell jacket for active young men in the family. This mesh lined shell is made from waterproof, breathable and seam sealed ripstop HyVent®. The hood stows away in the brushed collar lining so moms never have to worry that they have forgotten to pack a hat.The zippered hand pockets keep valuables securely stowed. The ID label ensures th… |
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The North Face Boys Small-Xlarge Resolve Jacket (Medium (10/12), Athens Blue) $65.00 The North Face Boys’ Resolve Jacket is the ideal waterproof shell jacket for active young men in the family. This mesh lined shell is made from waterproof, breathable and seam sealed ripstop HyVent®. The hood stows away in the brushed collar lining so moms never have to worry that they have forgotten to pack a hat.The zippered hand pockets keep valuables securely stowed. The ID label ensures th… |
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Youth Medium $8.00 … |
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Snap SNAP1080 Breezy Branches Medium Instant Wall Art, Black, 1 Sheet $19.99 SNAP1080 The breezy braches are silhouettes of branches and leaves that you can use to create a design that fits your own style and room perfectly. The sheet comes with individual leaves along with three branches that you can be creative and use in any way. Just peel and place the sticker to any smooth flat surface and they will create a whole new look. Features: -Wall art. -Self adhesive. -Repos… |
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BlackHawk Gloves Medium Black Full-Finger with Kevlar S.O.L.A.G. 8114MDBK $53.00 BlackHawk Knoxx Specops Stock Black Rem 870 12g K01100-C…. |
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Snap SNAP1071 Framed Medium Instant Wall Art, Black, 1 Sheet $14.97 SNAP1071 These elegant black frames can be used on any smooth surface to add some style to any room. It comes with six different frames that you can mix and match to create your own design. You can even use them to frame your favorite photos or quotes. When you want to redecorate, just peel it off and start again without causing any damage or leaving behind a sticky residue. Features: -Wall art. … |
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‘Allo ‘Allo – The Complete Series One $17.48 All eight episodes from the series’s debut season–including “The British Are Coming,” “The Fallen Maddona,” “Pigeon Post,” “The Execution,” and “Red Nick’s Colonel”–are featured in a two-disc set. 4 hrs. total. Standard; Soundtrack: English stereo; bonus footage; interview; pilot script; biographies. **8 episodes on 2 discs. 4 hrs.**… |
